Hundreds more students joined the Who Cares Wins! event online through livestreaming and recordings.
The whole day event aimed to encourage students to explore work and careers in care, highlighting the growing range of opportunities and roles. Some 25 organisations exhibited at the event with many more speaking. Guest speakers included:
- Conference MC, Bailey-Stephen Greetham-Clark, who leads Be Great Fitness
- Avnish Goyal CBE, chair of Hallmark Foundation and Championing Social Care, on being a care entrepreneur
- Oonagh Smith, chief executive of Skills for Care, which supports the adult care workforce
- Jermaine Harris, one of the country’s leading motivational presenters
- Nye Brown, Managing Director of Hallmark Luxury Care Homes, about his career path
- Young people already working in the care sector including Charlie Lebatt, Lily Patrick, Tamuka Muvevi and Veiz Cani
- Anita Goyal MBE, chair of the Goyal Foundation, on next steps for young people and follow-ups to the event
- Plus a special message from Beth England, Tottenham Hotspur women’s captain and Lioness
- Breakout sessions were led by UpFront Theatre, Dudley Sawyer, Lee Gilbert, Simran Sehmi and Isabelle Latham
Who Cares Wins! was made possible by support from a wide range of charitable foundations, care and tech providers, training and young people’s organisations including the Rayne Foundation, Goyal Foundation, Salutem Care and Education, Nourish Care, Sona, Tribepad, and many other organisations exhibiting at the event.
Welcoming students to Who Cares Wins!, Avnish Goyal and Anita Goyal said: “Social care is vital to everyone – all of us will need care or become caregivers ourselves at some point in our lives. The demand for care is only set to grow. With the increasing needs of older and disabled adults, it’s predicted that in the next decade there will be at least half a million new jobs in this rapidly expanding sector. And it’s not just frontline care—there are roles across hospitality, technology, finance, HR, PR, and many more. That’s why this event is so important—it marks the start of real change.
“We hope following Who Cares Wins! that young people feel empowered, inspired and informed about what a career in social care really looks like. We need people who are passionate, dedicated, and caring and want to make a real difference. Young people who care will win!”
The next Who Cares Wins! event will be organised by Championing Social Care in March 2026.
Highlights from the Who Cares Wins! event can be seen below:
