Hallmark Foundation’s work on ageing well and improving care explained in new video
Have you ever wondered what the Hallmark Foundation funds and how it works to influence the future of ageing well and improving care? A new
Creating a society where everyone looks forward to ageing well with good health and wellbeing, connection and care
Latest News
New grants to improve quality of life for older people living in residential care
Several new grants by the Hallmark Foundation are supporting projects that will improve the quality of life of older people living in residential care. They
Celebrating Foundation Chair’s 60th Birthday By Focusing on Leadership
The chair of Hallmark Foundation, Avnish Goyal, is celebrating his 60th birthday in 2026 with a series of events to raise awareness and funds for
Bold Action for Better Ageing
The Hallmark Foundation is an independent charitable foundation, supported by Hallmark Luxury Care Homes.
Our vision is a Britain where everyone looks forward to ageing well. We champion innovation and practical projects, research and collaboration so everyone can age well across their life.
We draw on our direct experience of frontline care and credible knowledge from the projects we support to understand what needs to change for everyone to age well.
We’re open to taking risks. We seek out new and emerging ideas which help people here and now, as well as boosting public understanding of how to age well over the course of their lives.
Our work is shaped by research and evidence from our projects – deliberately seeking out voices from across generations – which we amplify with decision-makers so they can improve health and wellbeing, connections and care right now and for the future.
Avnish Goyal CBE, Chair, Hallmark Foundation
Funding
The Hallmark Foundation has limited funds but big ambitions. We therefore seek to fund innovation and meet new needs in ageing well and care. Where possible we will work with other funders and our fundees to attract additional funding to create bigger impacts.
Our Partners
Need More Information?
To find out more information on how we can help or if you would like to know more about our impact please don’t hesitate to get in touch.
Our Values
Innovative
The Hallmark Foundation champions new approaches and bold thinking, delivering here and now as well as providing evidence on how to improve health and wellbeing, connections and care for the future.
Responsive
The Hallmark Foundation seeks out voices across generations, listens carefully to emerging needs and ideas, then takes action to back projects which help people today, as well as boosting public understanding of how to age well over their lives.
Supportive
The Hallmark Foundation works practically, collaboratively and compassionately with partners, providers and decision-makers in their endeavours to help everyone age well.
Optimistic
We believe care can be improved and we can help make it happen. We have positive mindsets, confident that we can create a country where everyone can age well.
Togetherness
We work closely with all our partners, grantees and supporters to change the world. By championing our ideas and innovation together, we believe that we can create better care not just today, but for generations to come.
Impact
We are here to create a Britain where everyone can age well. Working closely with our partners and supporters, we listen to older people and their families about what they want and need from care and support services. Our grant-making is straightforward, making it easier for charities, innovators and researchers to access funding they need to improve care.
Our Trustees
Our people are experienced and knowledgeable in care policy and practice. They are well-known, well networked, and passionate about delivering quality care for older people.
